Choosing the
right LCD display for your retail store’s digital menu board isn’t easy.
There’re so many considerations
to keep in mind! The consequences of choosing the wrong LCD TV can be dire.
For their proper functionality,
digital menu TVs requires specific features. We cover these factors:
Resolution
If you’ve been looking for a good
display, you may have come across HD LCD TVs.
An HD designation is given to LCD
TVs by manufacturers to indicate their screen resolutions (ranging from 1024×768
to 3840×2160).
The actual resolution of any LCD
TV display is measured in pixels, i.e.
- 720p: 1024×768 resolution to 1366×768 resolution
- 1080p: 1920×1080 to 1920×1200 resolution
- 4k: 3840×2160 resolution
For your retail’s store display
menu, you’d need to hook the device up with a media player. The 1080p LCD TV
displays are perfect as they’ll give off a higher resolution and show more
content.
Refresh Rate
This describes how fast the TV
display re-draws or plays back data to the screen. Refresh rates of modern TV
displays range from 30Hz to 240Hz, with 60Hz being the current standard. What
are the benefits of a higher refresh rate?
It’ll allow for an almost
constant playback of content with no lag and high frame rates. In addition, the
displays will show reduced motion blur for high speed content (such as
sports).
TV Size
The screen size of your store’s
TV display is a very important consideration. When choosing the best LCD TV
display, keep these screen size considerations in mind:
- How big is the area where the displays will be hooked?
- How far is distance between the menu and your customer?
- How many items do you need to display on the screen?
How can you find the perfect
display size? Measure distance (from 6 ft.) in front of the check-out counter
to the area where the displays will be hooked up.
Screen Aesthetics
It’s very important to consider
aesthetics as well as practicality of the LCD display.
For aesthetic purposes, consider
bezel size of the display. What is a bezel? This is the plastic case that
encases TV screens. You can choose thin or thick bezel screens. However, the
thinner, the better; especially if you’re planning to use multiple screens
besides each other.
Outdoor Menu Displays
Most retail store owners also
prefer setting up outdoor menu displays in addition to inside the premises.
When picking an outdoor LCD screen display, keep in mind the following:
- Its screen brightness
- Its texture i.e. glossy or matte
- Is it weatherproof or not
For outdoor digital signage displays, you should look for sunlight readable LCDs.
It’s the LCD menu display that
your customers will look at when stepping inside your retail store. Keeping the
above points in mind is extremely important. If you don’t wish to compromise
quality, explore TV Displays showcased at REVO
Interactive!
