Enter the lobby of any airport today
and you’ll see interactive LCD displays mounted on walls, here and there.
Some show delayed/arrived flight
timings, while others show discount offers and other information to passengers.
Yes, the airline industry has
been making good use of digital signage and displays, far earlier than other
industries.
Only recently have airports
started exploring the full limits of what they can offer their customers with
help from digital signage and displays, besides information of course.
Interactive displays and kiosks provide passengers and others everything, be it
important information about their flight or entertainment. What innovation
should the airline industry (and public) expect in digital signage and displays
of today?
Individual Display Screens Providing Information
While the airline industry makes
good use of digital flight information boards, these have improved significantly
over time. Now digital boards offer passengers quick updates and easy reading
capability.
Some airports, however, are using
their displays for other solutions as well, such as the interactive tablets at
Gatwick Airport that allows customers to find essential flight information
on small interactive tablets.
These digital displays can also
be used for so much more than sharing flight information! Passengers can easily
navigate through airport terminals, learn about airport facilities, amenities
and more.
Display Signage for Effective Airline Advertising
Airlines and advertisers are
taking advantage of the long hours people have to spend at the airport, waiting
for theirs or a loved one’s flight. This is why for many airports, advertising
is an excellent secondary resource for revenue making. Messages on discounts
and offers are often displayed on interactive screens throughout the displays,
where customers can easily see them.
Interactive displays, such as the
ones used at San Francisco International Airport, help to draw customers into
short interactions, where passengers are also provided information about
advertised products.
Interaction Means Customer Engagement
Interactive displays and signage
are helping airports draw in advertising dollars and customers who want
something new from their typical airport visit and wait. These information
displays are excellent for passengers who find it cumbersome to search their
flight on a giant board showing other information as well.
At the same time, these
interactive displays offer customers entertainment which helps them deal with the
long waiting periods between change-over flights. An increased customer
interaction automatically means more engagement and more revenue for airports.
Whether it’s an outdoor
digital signage display or an advertising
LCD mounted above the baggage claim section, interactive high brightness
displays are paving the way for a bright future everywhere!
Are you making full use of
interactive and touch-screen displays at your retail store? Take a look at your options with
REVO Interactive today.
